User experience or 'UX' for short refers to the emotional aspects associated with using technology, for example a website or mobile application. It is what the visitor feels about the site or app and their responses and perceptions of the site or application as a whole. User experience and usability are critical factors in website and application design and if applied correctly, can give you an advantage over your competitors.

What do we mean by user experience?

User experience refers to a series of emotions that are experienced by a person during their interaction with a technological device.

These typically include:

  • Satisfaction
  • Pleasure
  • Joy
  • Surprise
  • Achievement
  • Flow (in the zone)

These and other emotions occur before, during and after using technology. They are combined with the visitor's preconceptions, prior experience, moods, beliefs and personal state of being. But they are also influenced by their motivations, the device, e.g. website and their location, e.g. at work or on the move (this is known as 'context of use').

Why is user experience important?

It is not enough to have a product or service which customers can use in only a functional way. In today's competitive environment you need to have an edge, a means of standing out from the others. This means finding out more about who your customers are, what they enjoy doing, their interests and what they need.

Plus the internet has assumed a greater role in people's lives to the extent that it is accessed through a variety of tools such as smartphones, tablet computers and netbooks. They expect to access the web at work, on the move, at home or in any similar situation.

So, in order to keep up with this increased demand, we intend to ensure your applications are not only effective and useful but give your visitors a great experience as well. This after all will have them returning for more of what you have to offer.

We all know that if you enjoy using something and you find it easy to use than you are more likely to do so more than once. It's not just about creating an app that does what it says on the tin: instead it is about something that is pleasurable and exceeds your audience's expectations.

There are several elements that contribute to user experience. These are:

  • Content
  • Usability
  • Branding
  • Functionality
  • Accessibility
  • Pricing
  • Reviews
  • Site architecture
  • Design

All of these elements need to work together to produce the optimum user experience. Doing so will ensure brand loyalty as well as boost your volume of customers and conversion rates!

It is easy to dismiss emotional responses to technology as frivolous or nothing to do with business but emotions govern your customer's buying decisions so use them to your advantage.

We'd love to help you get this right.
Contact us today for a no obligations chat.